Your name has momentum. Now let’s build something that lasts.
In today’s Sports & Entertainment 3.0 era, success requires more than visibility...it requires brand ownership.
In today’s Sports & Entertainment 3.0 era, success requires more than visibility...it requires brand ownership.

“I founded Champion Strategies to help winning athletes, talent & personalities, and cultural leaders across industries turn today’s spotlight into tomorrow’s business. I take the lessons and frameworks I learned working alongside elite champions like Dwyane Wade, Stephen Curry and at CAA to help clients build their Platforms — private businesses & brand ventures they own.
Put simply: I help you turn influence into IP, visibility into ventures, and short-term industry wins into long-term success.” - ARLESHA AMAZAN, FOUNDER & STRATEGIC ADVISOR
I Work With Talent and their Teams to Contribute:
(1) Strategic development through actionable frameworks & roadmaps, (2) Branded Models that help clients expand influence, (3) Intellectual IP concepts that leverage and drive marketability & revenue.

ABOUT ARLESHA, FOUNDER & STRATEGIC ADVISOR
Arlesha Amazan is the Founder & Strategic Advisor of Champion Strategies, a strategic advisory and consultancy that partners with elite athletes, media personalities, and industry trailblazers to turn peak performance into enduring enterprises. With over 15 years of experience at the highest levels of sports and entertainment, Arlesha has helped shape the careers and ventures of some of the world’s most recognizable talent. Her clients benefit from a Strategic Partner who understands the intersection of talent management, brand, marketing, and enterprise at the highest level.
She spent 10 years at CAA Sports, one of the world’s premier sports agencies, gaining unmatched insight into athlete representation, brand building, and deal-making. She served on Dwyane Wade’s management team for 10 years, supporting brand & digital strategy, partnerships, and business development for the NBA superstar. In 2022, as Senior Director of Strategic Partnerships and Development at Stephen Curry’s private company, Arlesha led initiatives that expanded his enterprise ventures and further amplified his influence across IP, media, and culture.
At Champion Strategies, Arlesha combines this elite experience with a passion for helping high-achieving individuals define their narrative, maximize opportunities, and create sustainable brand and business legacies.

Tap into the Champion Takes newsletter for smart takes on strategy, industry insights and insider POVs on what it means to expand your market impact in today's industry
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.